4 Ways You Can Discover What Your Prenatal Ultrasound Patients Really Wantby Elizabeth MacDonald
Getting to know your clients is important to create a trusting and positive relationship, but also to increase your bottom line. It can take trial and error to find what works well for your business, but there are a few things that you can do to start working toward happier customers and exceptional reviews.
4 Ways You Can Discover What Your Patients Really Want
#1 Include a Short Survey
When a patient schedules an appointment, consider sending them a text message or email with a link to a short questionnaire. This can be done with their regular paperwork ahead of time, too. You can include questions such as:
Will family be attending the ultrasound with you? If so, who?
What are you hoping to experience during your appointment?
How can we help you enjoy this moment to its fullest potential?
Do you have any requests for your ultrasound tech?
#2 Offer Options in the Office
From a photo opportunity with gestational duration props (ie: #18weeks #BabyBoy #PinkorBlue prop sticks to hold against a fun background) to a small boutique style setup of pregnancy keepsakes (ie: My Baby’s Heartbeat Bear heartbeat recording keepsakes, frames, cards, onesies, etc.), giving your customers more than a quick appointment will increase your word-of-mouth marketing two-fold, easily.
#3 Look at Your Waiting Room
Your waiting room environment can increase your business while also positively impacting your clients’ experiences. Follow our 6 ideas to help improve the wait time in your office.
#4 Host Events
Consider renting your space out to birth educators, or host pregnancy information sessions once a month. You can leave out registration sheets or send out newsletters monthly for customers to sign-up. These sessions bring potential new business in your doors, as well as provide a second (or third) opportunity for your clients to shop and bond with your business.
You will want to continuously try new ideas to bond with and learn about your clients. As generations grow and begin the journey through parenthood, it is your job to relate and provide them with the overall outstanding experience they are yearning for - and what an amazing job that is!