5 Black Friday Ideas for Your Ultrasound Officeby Elizabeth MacDonald
The holidays are here, and everyone is looking for a deal.
You are in luck because what better gift can a couple give to their family members than a glimpse of their newest addition?
Your appointment book will be full with minimal effort on your part, but how can you benefit from this season to the fullest? There is a simple, 3-part answer:
Small Business Saturday
These three days occur only once a year, but you can utilize them to offer packages and deals that will have clients visiting you for months to come.
How you utilize these well-known shopping days is completely up to you and your business goals. You can offer the same deals throughout the entire weekend, or you can offer slightly different packages each day. The easiest, of course, would be to keep everything the same. This allows you less to track, but still offers you huge revenue potential.
Holiday Discount Ideas
BOGO: Buy One Ultrasound, Get One Free
BOGO 1/2 off: Same idea as above, but purchase one and get the second half off.
15% off a Gender Reveal Package: Include the gender reveal ultrasound, a gender reveal My Baby’s Heartbeat Bear, and a gender specific item from your in-store boutique (or partner with one nearby).
10% off a Pregnancy Milestone Package: Partner with a local photographer to offer one day a month for a cute belly picture to be taken after a quick peek at the baby.
15% Off Any Pregnancy Keepsake: with the booking of a future ultrasound.
Don’t forget to team up with any other local pregnancy or baby businesses. Together, you can create more business. Offer to host a mobile ultrasound event at their location, or ask for them to donate gift cards to a raffle you host in-office! The ideas are endless, and you can choose a few to experiment with this year.