December is Good for Business
The holidays may mean more days closed for your boutique than normal, but that doesn’t mean your business should suffer. By extending your hours, taking on an extra client or two each day, getting creative and adding more revenue options, you will be smiling throughout the rest of 2022.
December Boosts for Your Boutique
Host a Holiday Pregnancy Event
Spread the word through email and social media to get the RSVPs rolling in! You can serve Christmas cookies while allowing local pregnancy advocates speak. You can bring in a doula, a birth educator, a prenatal exercise instructor, and even a therapist specializing in pre- and postnatal therapy. Each person can share their knowledge before the ultrasound crafting begins! You can offer a scan with photos to turn into holiday postcards. You can offer simple ornament making. You can even offer Heartbeat Animal holiday recordings in a jolly Santa voice telling a sibling there’s a new baby on the way!
Not only will everyone have fun, but your boutique will make for great holiday shopping, and you will have ample social media content to use throughout the season.
Add Our Catalog to Shop From
Bring in revenue even when your doors aren’t open. By providing your clients with a link to the My Baby’s Heartbeat Catalog, they can shop from home!
Offer Gender Reveal In-House Celebration Packages
You have an opportunity to make a family’s appointment over-the-top special by including celebration options for an upcharge. You can record the event, include family and friends, and watch their faces react to the colored confetti smoke bomb! They can pull out their Gender Reveal My Baby’s Heartbeat Bear, too. (Again, you’ll have some amazing social media content to share.)
Gift Photo Ornaments, Magnets, Stockings, and a Santa Recording
Offer a Christmas package that includes ultrasound photo ornaments and magnets or a recordable stocking. But what will really draw the families in is your pre-recorded Santa voice they can use to share their pregnancy or gender news! Simply ask the jolliest man around to give you a 20 second, “HO!HO!HO! This Christmas is extra special because you are getting a baby brother! MERRY CHRISTMAS!” Parents can grab a second Heartbeat Animal to hold the holiday secret for a sibling or grandparent.
Add Accessories to Your Heartbeat Animals
Keep everything festive and fun by dressing your Heartbeat Animals in holiday tutus, bowties, and Santa hats. It’s an easy up-sale and everyone (especially siblings) loves to play dress-up.