Why the Little Things Matter with Your Ultrasound Boutique
Have you considered the importance of the smallest details within your ultrasound business? Your success rests upon them, as simple as they may seem. The problem is that they are easy to overlook and graze over, too. Once you forgo these tiny details, you are setting your business up for failure.
Little things make the biggest difference. Your little things will be what sets you apart from other boutiques and continue to grow your bottom line. Success starts with these details. Here’s the fun part though your details will be different from everyone else’s, so go ahead and start making that checklist!
Every day that you own your business, you should spend a short period of time mentally or physically checking off your detail list. From social media graphics to personalized postcards, fresh flowers to fully stocked water bottles, networking to cleaning, it all deserves a minute’s consideration.
The Litte Things That Matter
While your list will be personalized, here are the major categories in which the tiniest details need to be maintained:
Your finances will make or break you; they are your bottom line. Keep open communications with your CPA and utilize the latest technology to keep your money on track. The little things come in to play with inputting your numbers every single day, keeping receipts, and tracking your profit.
Don’t let your paint fade, rugs go flat, or carpet stay stained. Keep your boutique clean and current with beautiful colors, attractive decor, and an easy-to-shop area. Keep the cobwebs at bay with a professional cleaner if you do not have time to keep everything tidy.
Anyone that you have working for (and with you) needs to have current training and continual support. Open lines of communication are key, and you need to check in monthly or more frequently with your staff.
Your clients are your bread and butter. Creating a relationship and building a bridge grows your business through word of mouth. You want to have everything your client is exposed to be a pleasant experience. From booking their appointment to checking in, sitting in the waiting room to shopping, meeting their ultrasound technician to seeing their babies, every single moment needs to be memorable.
In today’s society, your social media game needs to be strong. There should be daily posts, interactions, pictures from your own in-house photo wall, and blog posts regularly. Your clients want to stay connected, and your business will grow with the tags and shares by partnerships and local friends.
Be kind. Be courteous. Make friends. Make sure that you attend networking events both locally and nationally. Continue to grow yourself and your connections. Do not overlook your neighbors, either. Being a good neighbor goes a long way.
This is the regular housekeeping that needs done to keep everything above running smooth. A crack in a window? Outdated software? New wholesale opportunities? Continually look for ways to update, add, and grow.