Early September is an overlooked opportunity for your boutique. Families are home from vacation but still stretching that summertime mindset. This is your chance to capture their attention with limited time “Endless Summer” bundles. A few irresistible offerings that are easy to promote and fun to deliver can bring in an end-of-season boost before you fall into the autumn vibes. 

Keep your boutique decorated in summer sunshine and everything vacation inspired throughout the month. Leave the pumpkin spice for end of September! Create a pink and blue surfboard gender tally board; add a beach backdrop with cute props for photo opps, and consider partnering with a local spa for a summer-staycation giveaway deal.

2 Easy, Last-Minute Bundles

“Seaside Bundle”

Create an add-on or flash sale experience that includes

Heartbeat recording in a sun, crab, octopus, or other beach-inspired Heartbeat Animal/Pillow

A "baby shark-inspired" onesie

Ultrasound magnet

Tropical drink station (mocktails and lemonade with umbrellas, of course)

Last-Minute Gender Reveals

Not everyone plans a big party, some parents decide on the fly to find out Baby’s gender. Catch them with a bundle personalized to them.

Heartbeat Animal of choice + gender accessory (shirt, bowtie, etc)

Gender Reveal Cannon of choice

Digital Frame with recording

Photo opp with signs, “Here comes the Son!” or “Mommy’s Little Mermaid”

Discount for future scan

Don’t Forget the Siblings

Create a “Big Brother Beach Bag” or “Sea-stars Gift Bag” with beach crafts, an ultrasound picture and note from the baby, Heartbeat Animal with personalized recording. This makes for an easy upsell and a meaningful family moment.

Use social media reels with summer music, ultrasound clips, and heartbeat animals in sunglasses and beach hats to catch attention.

September doesn’t need to drag; it can keep the sun shining!  Position your boutique as the place where warm weather meets warm hearts, and you’ll finish the summer stronger than ever.