Who says you have to wait until December to celebrate the magic of giving?

July is the perfect time to surprise your clients with a little holiday cheer, and we're not talking about snowflakes (in this heat?!) or Santa hats. Instead, we’re craving cozy feelings, thoughtful gifts, family traditions, and the excitement of finding the perfect keepsake before the holiday rush begins.

A Christmas in July event is a fun promotion that reminds your clients that the holidays aren’t far away, encouraging larger purchases, and reminding them that it’s the last summer before the family adds a new member!

Christmas in July (made easy)

Deck the Boutique… Summer Style

You don't need to transform your boutique into the North Pole. Instead, blend holiday touches with bright summer vibes. A few simple ideas include:

• Mini tabletop Christmas trees decorated with baby-themed ornaments
• Twinkle lights around product displays
• Wrapped "mystery gift" boxes featuring boutique products
• Tropical flowers mixed with holiday ribbon
• Signs that say "Making Spirits Bright… One Heartbeat at a Time!" or "Holiday Shopping Starts Early!"

The goal is to make families smile the moment they walk through the door.

Holiday Bundle Sale

Everyone loves a great holiday sale, especially when it saves them from shopping later!

Create exclusive Christmas in July Bundle Specials featuring keepsakes families will love opening during the holidays.

Ideas include:

• Any 2 heartbeat animals (1 to keep and 1 to gift)
• Baby's First Christmas Ornament
• 2 Ultrasound Frames (1 to keep and 1 to gift)
• Seasonal accessories or add-on keepsakes
• Ultrasound photo upgrades

Make It Feel Like a Holiday Shopping Event

Encourage families to browse by creating small gift displays throughout your boutique.

Label sections with fun ideas like:

• For Grandma
• For Grandpa
• Baby's First Christmas
• Nursery Favorites
• Keepsakes They'll Treasure Forever

Share On Social Media

Share sneak peeks of your bundle deals, holiday-inspired décor, and favorite keepsake gift ideas. Create countdown posts and encourage followers to tag an expecting friend who would love to get a head start on holiday shopping. Remember to share your affiliate link so anyone not able to shop in person can order online!