Hosting a gender reveal at your ultrasound business can be a fantastic way to engage with clients and offer a memorable experience. Your complete package will come with a larger price tag and extra planning, but it will also connect you to the local businesses and create ample social media marketing opportunities. 

Gender Reveal Surprise Package

Seek Partnerships

Contact and connect with local businesses who could benefit from partaking in a gender reveal. Consider a photographer, florist, and bakery to start. You will need to work together to come up with a price point that makes sense to each business involved, and you will need to agree about length of time and/or amount of a product that will be included.

Advertise Everywhere

While families have been learning their babies’ genders in your boutique for quite some time, hosting a larger scale event is probably new. Take images and videos from previous clients to piece together marketing reels for social media.

Plan the Event

• Set a Date and Time: Choose a time that works well for your clients, possibly during regular business hours or a special appointment slot.
• Consult with Clients: Discuss the reveal ideas with the expecting parents to understand their preferences and ensure they’re comfortable with the planned reveal.
• Ensure your package partners are available for the date and time.

Create an Invitation

• Invitations: Send out invitations to the expecting parents and any other guests they want to include. Clearly communicate the date, time, and any instructions for the event.

Prepare the Space

• Decorate: Create a festive atmosphere with gender-neutral decorations, such as balloons, banners, and streamers. Consider having some pink and blue accents to set the mood.
• Privacy and Comfort: Ensure the room is private and comfortable for the family, with seating for guests and space for any reveal activities.
• Offer a Mobile Option: Take the party on the road and offer a complete mobile package.

Plan the Reveal Activity

Choose one or more of the following reveal activities that align with your business’s resources and space:

• Smoke Cannon Reveal: Have a technician hand over a Smoke Cannon to the expecting parents or use it yourself during the ultrasound session.
• Balloon Pop: Inflate our large gender reveal balloons and let the parents pop it to reveal the gender.
• Cake Reveal: Have the bakery provide a cake with neutral icing but a pink or blue filling. Slice the cake during or after the ultrasound to reveal the gender.
• Heartbeat Animal: Prepare our gender reveal box with a Heartbeat Animal in a tutu or bow tie. Have siblings or parents open the box to reveal what they are having.

Capture the Moment

• Photography: Have a photographer or someone on hand to capture the reveal moment and the reactions of the parents and guests.
• Ask for permission to share: You want full permission to share these images and videos.

Include Keepsakes

• Memorabilia: Provide heartbeat recording gifts or keepsakes to commemorate the reveal, such as digital ultrasound frames, Heartbeat Animals, or magnets.

Follow Up

• Feedback: After the event, seek feedback from the parents to ensure they had a positive experience and to gather insights for future events.
• Share on Social Media: With permission, share highlights from the event on your social media platforms to showcase your services and create buzz for future clients.