Hope for the Holidays: Boosting Your Ultrasound Businessby Elizabeth MacDonald
What a rollercoaster this year has been both personally and professionally. Keeping your ultrasound boutique business open, or reopening more recently brought with it many hard decisions, plenty of anxiety, financial fears, and some extreme cleaning techniques! It’s time for some hope.
The holidays are knocking at the door, and it is the perfect time to boost your business. With holidays come an increase in pregnancy announcements and ultrasound appointments. Mothers want to capture these moments and share them with family and friends in special ways. By investing in keepsakes, accessories, and photo opportunities for each of the upcoming holidays, you will be creating the possibility of increased revenue, word-of-mouth marketing, and increased appointments on your books.
Halloween is approaching quickly, and it is the perfect time to accessorize your purchasable pregnancy keepsakes. Simple black and orange ribbons can be added to most items, but you can think outside of the box and dress your Heartbeat Animals in costumes to match your Halloween decorations! If you haven’t partnered with a local baby boutique to offer seasonal onesies yet, consider ordering some online to add to your holiday inventory. You can also add a ‘treat’ to your ultrasound packages, recording a baby’s heartbeat into a My Baby’s Heartbeat Bear.
As you know, pictures are worth the most return on investment, as they are shared through social media and boost your overall business. Take the time to set up a beautiful themed backdrop, complete with Heartbeat Animals, props to hold, and even a letter board to write out a fun seasonal message such as:
Now is the time to order ahead for both Thanksgiving and Christmas. Many families want to share their pregnancy or gender news around these holidays, and you want to be fully stocked with great options for them to do so. Consider adding a variety of our Heartbeat Animals to your shelves, making sure to restock as needed. We also carry ornaments, recordable ultrasound frames, beautiful silhouette frames, cards for family members, gender reveal kits, gender reveal balloons, rainbow baby kits, and accessories such as t-shirts, tutus, and bow ties for each Heartbeat Animal.
This year’s holidays are bringing hope for everyone. A hope for health and normalcy; a hope for continued or new traditions; a hope for family members to be present for births. Your ultrasound boutique helps support this hope for mothers and those who love them. Continue spreading happiness this season while also boosting your boutique!