Spooky Season is almost here! What’s more fun than pulling from the season for business inspiration? Nothing we can think of!

Hosting an October Halloween giveaway at your ultrasound boutique is a great way to start the holiday season and draw attention to your business! Generally, giveaways are held through only social media platforms, but you will want to use this as an opportunity to get more people in the door.

You can create your own giveaway rules, but we’ve come up with some fantastically fun ways to stir up entries.

October Halloween Giveaway

Costume Contests

This can be a separate contest altogether or can be an additional aspect to your giveaway. You make the rules – isn’t that fun?

Online: Ask for photos to be submitted to be shared and voted on!

In-Person: Bonus points if moms (or siblings) show up in costume throughout the month for a quick picture and extra entries to the giveaway. Their pictures will be entered in the online contest.

Candy Corn Guessing Game

Fill a large glass jar with candy corn (count them as you go) and have clients guess how many. If they participate, it equates to one giveaway entry. Of course, you can have a separate prize for the one who guesses the closest, too!

Trick or Treat Wheel (Inspired by Play. Party. Plan.) 

You can stick with the bone theme or roll with something more baby inspired. If your client lands on “Trick” they may get to answer a tricky Halloween question before gaining an extra giveaway entry, while landing on “Treat” may give them automatic entry. You could also offer little yummy treats for those winners.

Halloween Name Board

Utilize a wonderfully, wickedly decorated chalk board to tally up Halloween-inspired baby names. Each additional name will get another entry to your giveaway.

Ultrasound Picture Scavenger Hunt

Post on your social pages or advertise in-house a list of scavenger hunt items that clients need to find and take a picture with… the twist being the photos must include their ultrasound photo in them, too!

Sibling Crafts

Create an area where big siblings can decorate or accessorize something you can hang up on display or they can bring home to show off. Again, you can even allow this to add entries.

Choose the Right Prizes

The prizes you offer should be exciting, worthy of the giveaway, and things that add value (or fun!) to a mom’s pregnancy journey.

• Ultrasound Packages: Offer free or discounted 3D/4D ultrasound sessions. This is a direct way to showcase your services and attract new clients!
• Baby and Maternity Products: Partner with local businesses to provide gift cards or products such as baby clothes, maternity wear, or nursery items. You can add a gift bundle from your boutique as well.
• Keepsakes and Accessories: Include My Baby’s Heartbeat Animals decked out in Halloween Accessories, Heartbeat Pillows, Digital Frames, etc!
• Family Photo Sessions: Collaborate with a local photographer to offer a professional family or maternity photo shoot.
• Health and Wellness Items: Consider gifts like prenatal massage vouchers, wellness consultations, or relaxation products for expecting mothers.

Obviously, you can add in baskets full of goodies from bakeries, spas, travel agents, and restaurants, too. (You can also consider virtual gift cards if running the giveaway online.)

Set Clear Entry Rules

Define how they can enter your giveaway:

• Social Media Engagement: Ask participants to like, share, or comment on a post related to the giveaway. Adding their costume pictures, voting, and uploading their scavenger hunt items into specific posts or albums will also gain entries. This increases your boutique’s visibility and engagement on social media, as well.
• In-Store Visits/Games: Encourage people to visit your boutique to enter the giveaway, which offers more shopping time!

Promote the Giveaway

To maximize participation, promote your giveaway across multiple channels:

• Social Media
• Email
• Local Partnerships

Ensure Compliance and Fairness

Make sure your giveaway complies with local regulations and industry standards. Clearly outline the terms and conditions, including eligibility requirements, entry deadlines, and how winners will be selected. Transparency is key!

OH - and have as much fun as your clients this October!