As June approaches, start adding small details that attract dads to your boutique.

Shift the spotlight (only slightly, of course) and dedicate the month to dads. While Mom deserves all the celebrations all the time, taking advantage of the “AHA!” moment that a dad sees his baby and hears that sweet heartbeat for the first time can create a few easy add-ons and extra purchases!

The ultrasound is the moment it all becomes real for a dad.

Including Dad

Research shows that a father’s involvement during pregnancy isn’t just “nice,” it actually benefits both the mom and baby, from emotional support to better health outcomes.

And here’s the key takeaway for you:
When dads feel included, they become engaged customers, not just observers.

That means:

• More enthusiasm during appointments
• More willingness to purchase keepsakes
• More likelihood of referrals and repeat visits

Start With the Welcome

It sounds simple, but it’s everything.

Greet a dad by name. Make eye contact. Ask him a question. Invite him into the conversation early. Even small gestures signal that he belongs in the experience, not just in the chair in the corner.

Give Dad a Role

Dads don’t always know what to do during an ultrasound, so show them!

• Let him press the “play” button to hear the heartbeat
• Invite him to point out baby features on screen
• Ask if he has questions or thoughts during the scan
• Encourage him to record a short video message for his baby

These small moments turn passive watching into active bonding.

Upsells and Shareable Moments

Create space or include extra items that speak to the men – hats and sports-themed accessories, for example, that have them feeling included in the shopping experience.

Dads may not always say it, but they’re proud of becoming a parent!

Help them share the moment:

• Offer quick social clips formatted for texting or Instagram
• Create a “Dad Cam” angle during the ultrasound
• Provide a simple “Hi Daddy!” graphic or overlay for an ultrasound photo

When dads share, your boutique reaches a whole new audience.