March Madness: Boutique Celebrationsby Elizabeth MacDonald
March Madness is almost here - and it's going to be a week of games, parties, and bracket eliminations! Have some fun in your boutique and turn your walls into a March Baby Madness roundup.
(Of course, you’ll need to add your St. Patrick’s Day décor, too, but you can have fun with the March Madness theme this year.)
Adding March Madness to Your Boutique
Gender Tally Boards
Tally It Up
A tally board is a fun way to see the statistics roll in. You can decorate your board in any way that you please – cheerleaders and basketballs or bows and bowties! Step up the fun with a second tally board for guesses before parents find out the gender.
Rainbow of Love
It’s a great month to honor rainbow babies. Create a large rainbow for parents to add their rainbow baby’s name, gender, or nickname to! It will be a great photo opportunity and social media tag for your boutique.
Baby Name Games
You can run with this in so many directions!
Clients can drop their baby name(s) into a fishbowl for the chance to win a fantastic prize! You can gift them a Heartbeat Animal, a donated gift card to the local baby boutique, even a spa day. Send out an email to invite recent visitors to come drop a name off, too. The more bodies that walk through the door, the more chances you have to make a sale in the boutique side of the business. (Make sure you are well-stocked and offer a 10-minute sneak peek session, where moms can just say hi to their baby and record a heartbeat quick!)
Hang an alphabet board on the wall, ask all the moms learning the gender, hiding the gender, hearing a heartbeat to add their top names to the list. They can add marks next to names that are doubled, etc. It’s a fun way to find the trends and see which names make it to the birth room!
Top Name List
Take the pressure off of a name reveal and let parents add or star their favorite names (even if they aren’t their #1 choice)! Add photos every few days to social media and tag your recent visitors to keep the conversation going.