May is Mom’s Month of Boutique Celebrations
While every day is a celebration for mothers in your boutique, the month of May needs a bit extra attention. Mother’s Day is around the corner, but instead of treating it as a weekend, consider running with it as your theme for the month!
How to Celebrate May for Moms
You can giveaway products from your boutique, future ultrasound scans, or partner with local businesses to create amazing opportunities for your clients. Allow local businesses to promote themselves within your boutique if they include their products in your giveaways. Great options include teaming with a:
- Hair/Nail Salon
- Float Spa
- Maternity Clothing Boutique
- Personal Trainer/Yoga Studio
- Movie Theater
- Book Store
Changing up your ultrasound package add-ons regularly will keep repeat clients purchasing more. Include a frame, magnet, or photo album - and let them choose a free Heartbeat Bear accessory. You can substitute small items out or add in new promotional swag!
Bring in a photographer and set up a few background (or green screen) options. You can even provide flowy maternity-ware to choose from. Work with the photographer to plan several days throughout the month for the photoshoots. Blast your social media accounts with photo examples and links to register.
You can offer professional pictures of a gender reveal, family/siblings together, or beautiful maternity shots - even generational mother/daughter pictures.
Remember to negotiate with the photographer to include their marketing newborn packages, family lifestyle shoots, and holiday bundles. It will be great exposure for them to fill their calendar with work!
Piece together the most loved products into a cute giftbox. Include lotions, a magnet, decaled water bottle, baby item, frame, and a keepsake. Market the package as a Mother’s Day gift and ensure that buying the bundle comes at a slightly less cost than if each item were purchased separately.