Noteworthy Ideas for Novemberby Elizabeth MacDonald
The holiday season is here, and your office will be a revolving door of new mothers wanting to take home pictures of their babies-in-utero.
Ultrasound keepsakes are one of the hottest gift trends for new parents to give to their family members. While the December holidays will be big, do not overlook the month of thanks and giving.
Now is the time to brainstorm ways in which you can celebrate the couples who choose your office over all of the rest. By making them feel special and creating a lasting memory, you will ensure rave reviews of your business.
Celebrating Your Clients Throughout November
Consider a Grateful-Themed (or pumpkin-themed) Gender Reveal Wall
A decorated bulletin board or chalk board that reads, “Pumpkin Spice and Everything Nice. We are Thankful for all the Pumpkins in our Patch!” And let your clients write a tally mark on the side of a pink pumpkin or the blue pumpkin. It will be fun to look for a trend in genders this season!
Set Up a Photo Opportunity
You can find seasonal backdrops online to hang on the wall for couples to stand in front of for a picture, or you can go all out with photo props (think colored pumpkins, hay stacks, turkey hats, or winter themed items). Share the pictures on your social media pages with reviews from your clients. They will share your posts and help your business reach new followers.
Offer a Special Package
November is Military Family Appreciation Month
You can create an ultrasound package that includes our Military Heartbeat Bear (and a second Heartbeat Animal to be mailed to the parent who is deployed). An additional option would be to offer an ultrasound card or recordable frame that can hold a picture from the appointment.
November is the Month of Giving Thanks
Not to exclude non-military clients, creating a “Thanks and Giving” package to include a second My Baby’s Heartbeat Bear for the couple to gift to a grandparent or family member will get everyone in the holiday mood! Just as mentioned above, you can have an option for a card or recordable frame, too!
Prepare for December
Stock up on holiday keepsake items such as recordable stockings, accessories, and Heartbeat Animals becuase most of your November clients will not be back before the New Year. You can suggest holiday gift ideas as they peruse your boutique.
Don't forget our Recordable Stocking! A beautiful 12" ivory stocking holds our heartbeat recorder in its toe with a velcro enclosure. Your clients will love pulling it out year after year and remebering the moment they were in your studio.
No matter how you choose to make this holiday season special, start marketing now. You’ll want to get the word out through e-mails and social media to increase the amount of people you can reach. Contact local baby boutiques, spas, and salons to advertise along side of them; perhaps even offer a free ultrasound through a raffle if they host the raffle at their place of business!