(Puppy) Love the Slow Months
Baby booms seem to come in waves, and leaves ultrasound businesses with several ‘slower’ months throughout the year. When you have fewer scans scheduled, it can be a bit of a struggle to keep the books balanced and your anxiety down. If you plan well, though, you may be able to squeeze in a vacation and bring in extra revenue during the down-season.
New (Animal) Clientele
You have an incredibly easy way to boost your revenue without increasing your budget. By opening your boutique for a “Pet Appreciation Day,” you will allow furbaby owners to have their pets’ heartbeats scanned and recorded into keepsakes. While you are in the baby business, it’s ok to venture into animal territory.
Finding and scanning a dog or cat’s heartbeat will come naturally or can be figured out within a moment of trying. If you feel nervous, try on your own pet, or ask for a few volunteers before advertising the service. You’ll be able to record 20 seconds of heartbeats, or less beats and an added bark or purr into a heartbeat recorder before placing it into the keepsake that looks just like a furbaby.
Advertising this service is a breeze with social media! You need a few cute images of furbabies and Heartbeat Animals together. You will have families wanting to capture heartbeats before pets cross the Rainbow Bridge, and others who want stuffed animals for their kids to snuggle at night with a new pet’s heartbeat in them. You can advertise the keepsakes as great gifts for graduates leaving for college and separating from their furbaby, or as an overseas gift to a soldier missing his best friend. You can sell to furbaby grandparents or even as a comfort to a new puppy with its mother’s heartbeat inside. (However, make sure to let the family know the Heartbeat Animal is not a chew toy and should only be snuggled by a puppy under supervision.)
There are unlimited reasons a family may want such a personalized furbaby keepsake. Creating an animal package at your ultrasound studio opens your doors to a whole new clientele, and possibly customers who never would have crossed your threshold.
Enjoy the slower days knowing you will still make the profit you desire, and quite possibly grow your business to a new level.