Remember Why You Started Your Businessby Elizabeth MacDonald
We just wanted to remind you just how special your ultrasound boutique is, especially right now.
When you decided to open your doors and invite families inside to catch a peek at their growing babies, you probably never imagined the struggles of doing so during a pandemic. These days can cause excess stress and frustration, and that can easily affect your outlook for your business. However, you have created something wonderful, and it’s time you took a breath and remembered the impact you make on your clients.
You help create and strengthen family bonds.
Because of your boutique, families can listen to and see their growing babies. They can hold hands and smile, dreaming out loud of their futures. Hearing a heartbeat creates the foundation of a lifelong bond between a mother and her baby, and seeing that little gummy bear move around really hits home for dads!
You ease anxiety and provide comfort.
Whether first-time or fourth-time parents, your clients may be extremely anxious to know everything is ok with their tiny baby. Giving families the chance to see their baby throughout the pregnancy allows them to relax and know they can come in any time. They also can leave appointments with pictures and recordings of Baby’s heartbeat to listen to again and again.
Your environment is welcoming.
As most doctors’ offices are not allowing partners to attend appointments, your boutique grants families the chance of experiencing these important moments together. The memories made in your office are ones that cannot be replaced.
You offer light during dark times.
Our world is not the happiest of places right now, but your business shines bright. Happiness occurs inside your doors, and families feel blessed because of you.
We are here to support and work with you as you continue to grow your ultrasound boutique. Celebrate what you have created and be proud of all that you do.