Testimonials and Online Reviews: Growing Your Ultrasound Businessby Elizabeth MacDonald
Your business provides a wonderful opportunity for mothers and families to see and hear their babies in a safe and comfortable environment. Now is the time to grow your business more than ever. You can do so with great marketing, but the best way is through word of mouth and online reviews. The more stars the better, Baby!
But how do you grow your presence online? It’s not hard, just a bit time-consuming. It starts with your website and social media pages; it ends with your business booming.
Growing Your Business: Testimonials and Reviews
Your boutique will not surpass average growth without word-of-mouth marketing. Our society thrives on online shopping, social media posts, and recommendations from friends. You can reach every avenue in a few easy steps.
Have a Constant Social Media Presence.
Social media is everything today. Your website needs to be up-to-date and clean, easy to read, and relatable. This may mean that you need to hire a writer or editor to go through what you have created and turn it into something without bias. The greatest sites are those created with outside help. Check your imaging, too. Compare between mobile devices and laptop views to ensure that everything reads well.
Once your website has had a quick facelift, it’s time to focus on your social media. This is just as important (or more so) than your website. If you do not have the time to log-on several times a day then hiring someone to do so may pay off. You want updated pictures shared daily, cover photos swapped out regularly, and well-written posts submitted twice a day. You need every message answered within hours and in a happy, friendly manner. Again, these need to be written without grammatical errors and in a professional but relatable way.
Don’t Be Afraid to Ask
Ask your clients to tag you in posts and pictures. Ask them if you can share the photos taken in-studio! Do not ever be afraid to ask for reviews. You can have paperwork for clients to fill out, letters sent in the mail, emails with links to your Google listing, or even someone reaching out whenever your business is tagged on social media. These clients are your everything, and you need their positive experiences and stories to share with others.
Once you have several great reviews, continue on for more, but start using them in your social media posts, too! Tag your clients, thank them, reach out to the pregnant community, and mothers who may love the stories! The more you talk, the more clients you will have.
Offer High-Quality Keepsakes Everyone Wants to Take Home
A great appointment is wonderful, but what truly sends your clients home with something to talk about is when they leave with keepsakes they can show off. A few pictures are expected, but being able to share the sound of their baby’s heartbeat? That is memorable! There are Heartbeat Animals, ultrasound frames, cards, and even gender reveal kits that will take appointments from good to great. Investing in these keepsakes will boost your revenue, but also boost your marketing.
Take the time to look over your online presence and in-house offerings now, as more and more families are searching for ways to bond with their babies. You want your business to be their #1 choice.