As the cold persists and slow season lingers, this is the perfect moment to introduce fresh and cozy feelings into your boutique.

Warm Up Business

Create Winter Bundles

Bundle products into tempting winter-specific sets! Pair one of the newest soft Heartbeat Animals (have you squeezed the Yeti, Highland Cow, or Raccoon yet?) with a seasonal sweater and a Mama mug with a locally sourced tea/cocoa option.

For the big siblings? Add a small coloring page or sticker set to keep them entertained while Mom shops.

Keep Mom Inside

Set up a cozy kid corner in your space with blankets, big comfy pillows, and a few Heartbeat Animals to play with. Keep it seasonally stocked with winter-themed books and accessories to dress up the plush animals. It’s a small addition that makes appointments less stressful for families and creates a hands-on way to upgrade a sale by allowing siblings (and parents) to touch and feel the Heartbeat Animals.

Social Media Series

Launch a short “Heartbeats & Hot Cocoa” reel series showcasing behind-the-scenes sweet moments like handing over a Heartbeat Animal, siblings listening to the heartbeat, or staff wrapping a winter bundle. Encourage clients/followers to share their own photos with your hashtag and offer a small discount on their next purchase if they post and tag you.

Sibling Keepsakes

Let clients add a second Heartbeat Animal for siblings as a sister or brother bear. It will become more than a comfort keepsake, creating a bond before the baby arrives - and parents love sharing these heartwarming extras on social platforms!

Spotlight Soft & Sweet Products

Whether it’s your latest restock and unboxing of your classic heartbeat favorites like the bunny, unicorn, sloth, or dinosaur, or new additions to your collection, highlight Heartbeat Animals, Pillows, and recordings in your seasonal displays and in your social media posts. Create weekly feature posts with fun facts about pregnancy, ultrasounds, or even the featured keepsakes, and invite followers to vote on their favorite Heartbeat Animal. Engagement grows when clients feel involved.