What to Add to Your Ultrasound Business for the New Yearby Elizabeth MacDonald
It can be overwhelming to look at your business as a whole at the end of the year. In the midst of celebrating and surviving the holidays, the days and weeks seem to pass quicker than expected. However, it is imperative that you take some time to evaluate what you can do to improve your ultrasound business.
What to Add to Your Ultrasound Business for the New Year
Update Your Filing System
If you are still utilizing paper and pen with your clients, it’s time for an update. Invest in iPads for your sign-in area. You will be able to easily collect information and store it permanently. It will make life easier for your office staff and create a much smaller overall carbon footprint for your business. Less paperwork generally means less room for error, too.
A Better Financial System
Take a look at your books or speak with your CPA about anything that could be done more efficiently. Even though the money part seems cut and dry, there are several ways in which you can simplify everything and spend less time staring at your numbers.
You can utilize a tax-app. There are numerous apps you can install to input your spending and track (and separate) your business spending. Again, this eliminates the need to keep papers filed away.
Waiting Room Updates
A weekend spent touching-up paint, adding a social media photo-op area, creating a toddler play area, or rearranging and updating the furniture can make a huge impact without costing you much more than your time.
It’s the perfect time of year to meet with your office staff and discuss struggles and strengths. You want to enter the new year with a happy and motivated staff.
Additions to Make Your Business Stand Out
The ultimate goal is for you to financially thrive while creating experiences for expectant families who will leave feeling connected to one another, their baby, and to your business. Happy clients will always be your greatest marketing tool, as they will share on social media, with their friends, and their family. Not only are the aesthetics important within your office, but your offerings will help you stand out.
Add More to Buy
While your clients come in for an appointment, the emotions experienced easily pull them to remember the moment by bringing something home with them. The same goes for anyone attending the appointment with them. Consider adding frames, My Baby's Heartbeat Bears, onesies, and other keepsake items to your business.
Send Out Postcards
You want the experiences that you provide families to last long after the appointments end. A quick pre-printed or hand-written postcard including a discount for a future visit will be much loved. You can set up everything through your filing system, as our digital world makes it easy. Upload a few pictures from each appointment to the clients’ files. You can select one to be printed on a postcard and automatically mailed out a few weeks after each appointment. Be sure to thank the family for choosing your boutique!
Add a Third Trimester E-mail
Automatically send out an email to your clients as they hit the middle of their third trimester. You can include a link to a fun article and an invitation to return to your ultrasound boutique for one last sneak peek of Baby before he or she arrives! Make sure you include a picture from their first visit and a discount offer!