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Home / Blog / Wholesaler Spotlight: Delaware Institute For Reproductive Medicine
Delaware institute for reproductive medicine
DIRM
DIRM baby
Infertility
IVF

Wholesaler Spotlight: Delaware Institute For Reproductive Medicine

Elizabeth MacDonald

Jul 24, 2019
by Elizabeth MacDonald
Wholesaler Spotlight: Delaware Institute For Reproductive Medicine

Delaware Institute for Reproductive Medicine is truly a place where “dreams, through science, become reality.” If you are concerned with your fertility, or are in a place where fertility treatments may be an open conversation, the Delaware Institute for Reproductive Medicine (DIRM) is where you want to visit. Their services range from simple reassurance to the most advanced treatment options available, and they cater every fertility plan to the couple’s needs, wants, and expectations.

With both a laboratory team and a clinical team, you will be supported on every front. The journey of infertility can be lonely and quite isolating, and having such a welcoming and positive group of knowledgeable medical individuals by your side can help lower anxiety and boost confidence. Dr. Russell and his entire staff have the ability to turn a medical environment into a comforting and warm experience. Early on, you will feel as though they all transition from your doctors to your friends, and many clients view them as extended family.

“Thanks to Dr. Russell and his team of amazing Angel's, my husband and I are on our way to having a family. They have been so patient, and most of all supportive, we are not sure how we can truly ever show how thankful we really are!” Jenny Craine #IVFwarrior

The bedside manner is exquisite at DIRM and every employee genuinely cares for their patients. It can be a challenge, knowing that every potential mother who makes an appointment has the same dream of becoming pregnant - and that the dream becoming a reality is only possible with the right plan in place. It is a lot of pressure, but time and time again, Dr. Russell and his team work together to create these plans.

“At the end of my first meeting with Dr. Russell he stated, “Don’t worry, I will make this happen for you.” After testing and finding out some things, he had a plan. I’m happy to say that after working closely with him and his team, I was pregnant in August of 2014. I gave birth to a beautiful healthy baby girl and they were with me from the beginning to the end. I’m also happy to say 4 years later I have two beautiful, healthy girls, all thanks to him.” Malorie Tartal

As families find out they are expecting a baby, hearing that heartbeat (or multiple heartbeats) is a moment that brings tears to everyone’s eyes. The emotional rollercoasters that take place within DIRM can include high highs and low lows, so that sweet sound is the prefect sound track to any day at the office. As a wholesaler of My Baby’s Heartbeat Bear, Dr. Russell and his team love having the ability of sending parents home from ultrasounds with a Heartbeat Animal. That ability to touch, hold, and squeeze something that contains the most precious moment - the moment they heard their child and knew dreams were becoming a reality, that ability is priceless.

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I just wanted to say THANK YOU! I love your products and the shipping is always fast. Also, thank you for all the extras you send with the shipments. The quality of your items is always the best! Thank you!

Tom Costas

4/10/2025

★★★★★

Totally recommend 100% great gifts and customer service is amazing. Thank you so much Breann for assisting me! I got my grandmother the angel bear singing happy birthday from her mother who passed away last year. She would always call and sing happy birthday to all her children, grandchildren, and great grandchildren. ALL of them. Never missed one. And this helped her to still have that last year and many years to come.

Kayla

3/15/2023

★★★★★

Where to begin. My son Davin was stillborn last year and I was for fortunate enough to have had his heart beat recorded. I found healing in taking My Heartbeat Bear animals and adding weight to them for other bereaved parents to have something special to hold and cuddle. I’ve since started a non profit called Our Baby’s Legacy for pregnancy and infant loss support, and these weighted animals are a big part of what we do.
The product My Baby Heartbeat Bear makes is really great quality, which is extra important for me considering they may become some parents most cherished possessions after their loss. The animals are super soft and I absolutely love the vintage design where they are floppy and cuddly, and just the perfect size. I also love that there are so many choices, I’m always touched by why one parent chooses one over the other. Seems like a small feature, but to be able to choose a cow because thief nursery was to be barnyard themed, or a bunny bc their baby was born in the spring, is something very special.
I also have found working with the company to be a wonderful experience. Sheldon is who interact with most. When first setting up my account he offered a free sample and has since sent me samples of other items by them. I’ve had to call and add last minute animals to my order or request they be processed ASAP and he and the other staff have always been very accommodating.
I can’t say enough about how easy they make my job. they don’t likely know it but they are making a massively positive impact in the bereavement community with these animals through Our Baby’s Legacy. The animals bring light and comfort into the lives of an otherwise dark and broken place.

Sarah

10/22/2019

★★★★★

I own at 3D ultrasound studio in Myrtle Beach SC and everyone LOVES this heartbeat buddies! They are so soft and cuddly and I love all of the vintage inspired ones. Thanks so much for such a great product for my expectant mamas!

Whitney

7/17/2019

★★★★★

I ordered the gender reveal "egg" frame for my daughter and her husband to use this past weekend and everyone just LOVED it! Everything in the shop is just AWESOME! I have a feeling I'll be ordering more things very soon. Thanks so much.

Toni

4/10/2019

★★★★★

I love my pink bear. 💜 it have it on display in my daughter's room. she loves listening to her heart heart from when I was carrying her 5 years ago.

Brianda

1/16/2019

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