Success Starts With Details
Success starts with details.
While your specifics will be different from other businesses, many details are standard across the board.
Every day that you own your business, you should spend a short period of time mentally or physically checking off a list. From social media posts to personalized postcards, fresh flowers to water bottles, networking to cleaning, it all deserves a minute’s consideration.
Details That Matter
The major categories in which the tiniest details need to be maintained include:
Your finances will make or break you; they are your bottom line. Keep open communications with your CPA and utilize the latest technology to keep your money on track. It becomes less overwhelming when you begin inputting your numbers every single day, keeping receipts, and tracking your profit before heading home. You'll sleep better knowing you are on top of it.
Don’t let your paint fade, rugs go flat, or carpet stay stained. Keep your boutique clean and current with beautiful colors, attractive decor, and an easy-to-shop area. Keep the cobwebs at bay with a professional cleaner if you do not have time to keep everything tidy; have a handyman's business number on file, as well.
Anyone that you have working for (and with you) needs to have current training and continual support. Open lines of communication are key, and you need to check in monthly or more frequently with your staff to touch base on their needs or suggestions.
Your clients are your bread and butter. Creating a relationship and building a bridge grows your business through word of mouth. You want to have everything your client is exposed to be a pleasant experience. From booking their appointment to checking in, sitting in the waiting room to shopping, meeting their ultrasound technician to seeing their babies, every single moment needs to be memorable.
In today’s society, your social media game needs to be strong. There should be daily posts, interactions, pictures from your own in-house photo wall, and blog posts or newsletters regularly. Your clients want to stay connected, and your business will grow with the tags and shares by partnerships and local friends.
Be kind. Be courteous. Make friends. Make sure that you attend networking events both locally and nationally. Continue to grow yourself and your connections. Do not overlook your neighbors, either. Being a good neighbor goes a long way, you never know who will be sending you your next client!
This is the regular housekeeping that needs done to keep everything else running smooth. A crack in a window? Outdated software? New wholesale opportunities? Continually look for ways to update, add, and grow yourself and your boutique.