Summer may be on its way out, but the heat is still lingering, making everyone feel like fall is forever away. Instead of rushing into the next season (hold the pumpkin spice until mid-September), ride the heat wave and celebrate in beach mode. Summer is the season of sporting an adorable baby bump and staying cool in any way possible. Whether your clients are counting down to a September due date or soaking up one last beach vacation before their baby arrives, get them in your boutique to see those sweet cheeks!

Set the Beach Mood

Create a summer atmosphere:

• Tropical flowers or palm leaves around your reception area
• Seashells and beach décor on display shelves
• Beach buckets and sandcastle displays adorned with Heartbeat Animals
• Fun signs like "Beach Babies Welcomed" or "Sun’s out; Bump’s out"
• Photo wall inspired by the tropics with props that help reveal the gender or encourage siblings to help create a great picture.

Build the Perfect Playlist

Music helps create memorable experiences.

Consider creating a family-friendly playlist for the background of the boutique featuring songs like:

• Somewhere Over the Rainbow
• Here Comes the Sun
• Better Together
• Isn't She Lovely
• You Are My Sunshine
• Walking on Sunshine
• Good Vibrations
• Home
• Three Little Birds
• Count on Me

Soft acoustic summer music keeps the atmosphere relaxing while making appointments feel extra special.

Create a "Beach Baby Bundle"

Instead of discounting your services, increase your average sale by packaging experiences together.

Your Beach Baby Bundle might include:

• Ultrasound Session
• Heartbeat Animal of Choice
• Extra Heartbeat Animal for Grandparents, Sibling, or Dad
• Printed Ultrasound Photos
• Ultrasound Magnetic Frame
• Summer-themed Keepsake (ex: Baby’s first beach blanket)

Families love bundles because they simplify decisions!

Make Gender Guesses Part of the Fun

Interactive displays encourage engagement before appointments even begin.

• Try creating a beach-inspired gender tally wall featuring:
• Pink vs. Blue Seashells
• Surfboards for Team Boy and Team Girl
• Flip-flops in pink and blue

Invite every client to cast a vote before their appointment and post weekly results on social media.

Ride the Social Media Wave

Post ideas include:

• "Beach Babies of the Week" – share your favorite scan images.
• Favorite summer pregnancy cravings
• Parents showing off their Heartbeat Animals in the wild (bonus for vacation locations)
• Behind-the-scenes decorating your boutique for summer

Encourage clients to tag your boutique and use a custom hashtag like #BeachBabyBundle or #BeachBabyComingSoon for a chance to be featured or win a giveaway.

Every shared photo introduces your boutique to new expecting families.