5 Ways to Better Connect While Boosting Business

1. Boost your community involvement.
2. Engage on social media.
3. Create an atmosphere that's inviting.
4. Give a meaningful keepsake.
5. Host in-office gender reveal parties.

Boost Your Community Involvement.

In order to secure visibility and recognition, it’s vital to interact with the community in which you serve. Step outside your practice and become a fixture at local events for a generous cause. Organize a staff-wide service project or fundraising initiative. Participate in a walk to raise money for premature babies. Volunteer at a pregnancy crisis outreach center. Whether you donate time or finances, civic engagement is a positive way to foster a charitable image for your center, while establishing yourself as a familiar and accessible face to expectant mothers who need your services.

Engage on Social Media.

Being active on social media has turned into a non-negotiable aspect of business marketing. The most effective tools for increasing traffic to your website are Facebook, Instagram and LinkedIn. These platforms enable you to connect and communicate with people in real-time to make them aware of how your offerings can benefit them. Successful engagement on social media requires being authentic in your posts, so people can relate with your team on a human level. Speak directly and inclusively to your audience, provide educational resources on motherhood, show behind-the-scenes photos of gender reveals—whatever sends a message that you’re both transparent and trustworthy.

Create an Atmosphere that’s Inviting.

When mothers-to-be walk into the lobby, this becomes their first visual impression of your studio and office, and it can set the tone for their whole experience. Ensure they are greeted by a welcoming staff member who can assist them with the intake forms, while making them feel relaxed. In the waiting area, surround them with soothing colors, aesthetic décor and comfortable furnishings. You can even pipe in soft, meditation music through background speakers to help them unwind. Being intentional with the office environment reassures new patients that you care about both their well-being and the baby’s.

Give a Meaningful Keepsake.

Focus on creating a safe and supportive experience for people. Offering keepsakes to your clients can help forge a relationship with them and generate revenue in the process.

Host In-Office Gender Reveal Parties.

This idea ties into the previous suggestion, but there’s no better way of showing patients how much you care than celebrating their pregnancy milestones along with them—and what is more exciting than finding out if the baby is a little boy or girl?

When your clients arrive for this important ultrasound, make the moment even more special and genuine by surprising them with a gender reveal celebration right in your office. This gesture will communicate that you share their enthusiasm and sincerely want invest in them as new parents. I’ve also found this to be an ideal opportunity for getting friends, siblings and family members involved which can increase awareness about your practice.

Remember, the goal is to nurture a sense of comfort, safety and reassurance inside your business that cannot be found elsewhere. Expectant mothers want to feel entirely cared for when they enter through your doors, and you can provide them with peace of mind.