Looking for a creative way to boost foot traffic and deepen connections with your community this summer? Hosting a Sibling Celebration Day at your boutique is a wonderful opportunity to highlight your boutique offerings! This family-focused event brings together excitement, bonding, and memorable keepsakes—while promoting your business.

As parents prepare for a new arrival, older siblings can sometimes feel left out. A Sibling Celebration Day allows them to be part of the magic! From picking out their own Heartbeat Animal to recording a message, their new baby’s heartbeat, or even their own heartbeat, it’s a heartwarming way to involve them in the pregnancy journey.

Ideas to Make the Day Perfect

Think outside: Utilize the parking lot or outdoor area to host, allowing more families to attend and spend the afternoon making memories.

Heartbeat Animal Station: Let each sibling choose a heartbeat animal to record their baby sibling's heartbeat—or their own special message to the new baby! Set up a cozy, decorated area with staff assistance and signage.

Live Ultrasound Viewing: Provide a mobile ultrasound option in addition to in-boutique scans throughout the day.

Ice Cream Truck: A summertime classic! Offer free cones or cups with themed toppings (blue and pink sprinkles, teddy bear gummies, etc.) to add a festive touch.

Face Painting & Balloon Animals: Hire local artists to create fun and whimsical looks for kids—plus balloon creations shaped like animals, hearts, or even stethoscopes for a thematic twist.

Bubble Fun Zone: Set up bubble machines or bubble stations for younger siblings to play. It’s simple, sensory fun that keeps the little ones smiling.

Music & Dance Time: Invite a local children’s performer or play curated family-friendly music. Create a small dance area where kids can let loose with instruments, ribbons, and glow sticks.

Photo Booth or Backdrop: Create a picture-perfect moment with a themed backdrop. Include props like doctor kits, ultrasound images, and heartbeat animals. Offer instant prints or social sharing options to encourage guests to tag your business online.

Craft Table: Let kids decorate gift bags or keepsake cards for their baby sibling. Include coloring pages, stickers, and safe crafting supplies.

Promoting the Event

To make your Sibling Celebration Day a success, start marketing early and use multiple platforms.

Social Media Countdown: Build excitement with teaser posts, polls (e.g., “What’s your child’s favorite animal?”), and behind-the-scenes prep photos and videos.

Local Influencers: Invite local family bloggers, influencers, and reporters to attend and promote the event.

Email Campaigns: Send announcements to your customer list with RSVP links or event reminders.

Partner with OB Offices: Provide flyers to local ultrasound clinics and OB/GYN offices.

In-Store Signage & Word of Mouth: Display posters in your boutique and encourage your staff to mention it to every expecting parent.

Start planning now to create an unforgettable summer celebration for families in your community!