Creating unforgettable memories is what you do! What better way to elevate client experience than by pairing it with a professional maternity photo shoot?

A "Picture Perfect Giveaway" featuring an ultrasound package and a maternity photography session is the perfect way to attract expecting parents to your boutique while also supporting a local maternity photographer. Plus, it’s a fantastic way to sell more keepsakes and boost revenue.

Why a Giveaway Works

A giveaway creates buzz, excitement, and foot traffic—all essential for growing your boutique! When you team up with a talented maternity photographer, you not only offer an amazing prize but also introduce new clients to both businesses.

• For You: It brings parents into your boutique, where they’ll experience your ultrasound services and fall in love with your keepsake and shopping collections.
• For the Photographer: It introduces them to new maternity clients who will likely return for newborn and family sessions.
• For Moms-to-Be: They get an incredible opportunity to capture their pregnancy journey while bonding with their baby during an ultrasound.

Structure the Giveaway

Choose an Irresistible Prize Package

Make your giveaway too good to pass up! Consider offering:

• A 3D/4D or HD ultrasound session (with heartbeat recording)
• A My Baby’s Heartbeat Bear of choice so mom can treasure her baby’s heartbeat forever
• A mini maternity photography session with 5-10 professionally edited images
• A discounted newborn session voucher to encourage repeat business

Partner with the Right Photographer

Find a local maternity photographer who shares your passion for celebrating motherhood and growing families. A partnership like this is mutually beneficial—your boutique gets exposure to their audience, and they get introduced to your clients.

If they agree to provide a discounted or complimentary session in exchange for promotion, make sure to tag them in every social media post and email!

Promote Like Crazy

Get the word out and make the giveaway an event!

• Social Media: Host the giveaway on Instagram and Facebook. Ask participants to follow both businesses, tag friends, and share the giveaway post for extra entries.
• Email Marketing: Send a special announcement to your customer list, letting them know how to enter.
• In-Boutique Promotion: Place flyers in your boutique, and mention the giveaway to every client who comes in.

Bonus: Offer a Special Discount for All Participants

Not everyone will win, but you can still turn them into customers! After announcing the winner, email all participants an exclusive limited-time discount on ultrasound packages and My Baby’s Heartbeat Bear products.

Boosting Revenue Through the Giveaway

Upsell during the ultrasound session. When moms see and hear their baby’s heartbeat, they’ll be more likely to purchase additional keepsakes, such as extra heartbeat bears for grandparents.

Encourage gift purchases. Expecting parents (and grandparents) love unique gifts—promote Heartbeat Animals as the perfect baby shower gift.

Offer discounted maternity sessions to all clients. Your photographer partner might be open to giving a small discount to any mom who books through your boutique.

Create More Picture-Perfect Moments

This giveaway isn’t just about bringing people through the door—it’s about creating an unforgettable experience that keeps them coming back. Moms-to-be will associate your boutique with love, excitement, and cherished memories, and that’s how you build lasting relationships with clients.