2 Ways to Increase Your Boutique’s Revenue in 2021by Elizabeth MacDonald
2021 looks to be the year of determination. There will be ups and downs, and no true return to normal yet. It’s time to get creative, thinking outside of the box, bringing your clients so much more than just an ultrasound experience! While following your local guidelines, there are many options to expand your offerings, partner with local pregnancy retailers, and increase your overall bottom line.
This can be your best year yet if you stay positive, focused, and open to new ideas.
2 Ways to Increase Your Boutique’s Revenue in 2021
Host In-House Birthing Classes
This may seem a bit out-of-the-box for your boutique, but families are looking for an all-in-one experience. They want to trust where they shop and spend their time.
The birthing world has been crushed by the pandemic, leaving many mothers to birth alone, unprepared to do so. Even if a partner is allowed to be present, most are uninformed and unable to have a doula or support person in the room. Now more than ever is the time to provide childbirth education to every mother and couple. You can play a huge role in this, while also increasing revenue. There are plenty of certified childbirth educators local to you, so start researching. After working out details such as your spacing and class size (again, follow your local guidelines), you can start marketing. You can offer an ultrasound package as part of the pricing, even including a gender reveal session.
If clients are nervous to attend in-person classes, offering the sessions live through zoom may be a great option.
Offer Mobile Ultrasound and Shopping Appointments
This is a great idea if you can find a local maternity or baby boutique to partner with. Together, offer small group or individual appointment times for families (or small baby shower gatherings) to enjoy an hour or so inside the baby boutique. Here’s where you come in, being mobile means that you bring your ultrasound to the party! The clients/guests get to shop after the excitement of actually seeing the baby! Think of all the options! You can tie this into gender reveal celebrations, too.
The best part is that this option gives families the opportunity to have a ‘party’ without truly having a party. It can be an all-in-one package that includes snacks, lemonade, ultrasound, a My Baby’s Heartbeat Bear/gender reveal smoke bomb or balloon (to be use outside!), and a gift card to shop.
Both of these options provide you with a boost in business, but they also allow connections to be made or strengthened, which could be the most important part of 2021.