Christmas in July: Summer Spin on Santa
The heat of summer might seem like an unlikely environment for holiday cheer, but that’s exactly what makes Christmas in July so much fun. Everyone knows that Santa enjoys a good Hawaiian shirt, right? This week-long event is a great way to bring families into your boutique - unexpected, lighthearted, and offers the perfect opportunity to get a little boost during the slower summer season.
A mid-year summer-themed Christmas celebration isn’t just a fun excuse to decorate—it’s a smart way to stir up excitement about growing families, encourage early holiday shopping, all while keeping the focus on connection and joy.
Christmas in July Ideas
A Summer Spin on Santa
When the heat starts to wear on families, stepping into a cool, cozy space decked out in holiday lights and classic carols is a refreshing surprise. How about adding beach balls, umbrellas in cups and renting a frozen drink machine (virgin drinks, of course!)? Order a few of the nostalgic Santa vacation prints or a banner version to create a backdrop. You don’t need to go overboard, a few festive touches like a sand-painted window display with a “snowman,” wrapped presents, even a sleigh… Don’t forget a few traditional touches inside like peppermint treats, and a small tree filled with ultrasound-frames!
Your clients are already imagining their baby’s first holiday season, so offering a glimpse into the holidays ahead will have them booking appointments and shopping with a smile. Keep all giftees in mind — display gift ideas for grandparents, aunts, uncles, cousins, and siblings.
Letters to Santa
No one is too old to write down their wish list for Santa, and when better to send it to ensure the big man has time to read through everyone’s. Set up a table and North Pole bound mailbox with postcards or envelopes and stickers. Encourage big siblings to include a wish for the newest addition, too!
Creating Experiences Worth Sharing
This idea doesn’t have to be big to be memorable. Even a quiet afternoon offering free photo ops by your hired beachy Santa or a snowflake backdrop on the beach gives families a reason to visit. When people feel good in your space, they’re more likely to book future appointments, make add-on purchases, and recommend your boutique to others.
Gifting with Intention
One of the sweetest parts of summer’s version of the holidays is planting the seed of early gifting. Many expectant parents love the idea of getting ahead, especially when it comes to sentimental gifts. Whether it’s a Heartbeat Animal, a framed ultrasound photo, or a bundle that includes a personalized message to baby, helping families start their holiday planning now can feel like a relief, not a sales pitch.
You might offer a few ready-to-wrap options on display—something soft, sweet, and clearly meaningful, but subtle enough to speak for itself. Even just highlighting that recordings can be saved now and gifted later gives your clients something to think about.
Building Buzz
Don’t underestimate the power of social media during themed weeks like this. Sharing sneak peeks of your decor, favorite holiday pregnancy cravings, or a simple caption like “Who says Santa can’t wear flip-flops?” can invite engagement without being overly promotional.
A few gentle email reminders or Instagram stories letting your clients know you’re celebrating might be all it takes to fill a weekend with smiles, photos, and purchases.
Christmas in July isn’t about red and green everywhere, it’s about creating a space that feels festive, fun, and full of heartbeats. Offer themed packages, limited-edition keepsakes, or simply open your doors with chocolate milk and carols.
Vintage Giraffe
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