New Holiday Keepsake Traditions Start Here

Parents will adore him. Grandparents will treasure him. Children will believe in him.
From the excitement of pregnancy to the chaos of Christmas morning, our new Heartbeat Santa is a keepsake that connects families throughout the busiest and most fun season of the year.
And for you, our wholesale family, he’s a chance to offer something unique - a product that feels like Christmas.
Imagine the sound of a baby’s heartbeat tucked safely inside Santa’s belly, ready to be unwrapped under the tree. Imagine the look on a grandmother’s face when she presses his belly and hears her grandbaby’s heartbeat for the first time. But start thinking bigger, too; this Santa holds the ability to leave messages back and forth to and from The Big Man; it can be used to hold a message from a loved one – or a holiday poem/song, even a gentle reminder to be nice and not naughty!
Make Holiday Magic
The beauty of this Santa is how easily he fits into the holiday story your boutique is already telling. Here are just a few ways your clients can share his magic:
Start a New Tradition
Invite families to record a nightly message to Santa and then let “Santa” leave a reply by morning. Each squeeze becomes a conversation full of giggles, wishes, and Christmas magic.
A New Baby’s Heartbeat
Whether for a pregnancy announcement, a gender reveal, or a baby’s first holiday decoration, storing the heartbeat will be something that is cherished every year, adding another layer to the holiday traditions and family connections.
Gifts That Speak
Encourage clients to gift a Heartbeat Santa as a way to say, “You’re loved. You’re remembered. You’re wanted, missed, and connected.”
Share gifting ideas such as:
- Expecting parents sharing the news with family
- Big siblings welcoming a baby brother or sister
- Long-distance relatives sending a voice home for the holidays
Comfort Through the Season
For families experiencing loss, Santa can hold more than joy, he can hold a memory.
A voice message, a lullaby, or a recorded heartbeat offers comfort through quiet nights and gentle remembrance during the holidays.
Share the Magic
Just as all Heartbeat Animals enhance an appointment at your boutique, Heartbeat Santa will make for an easy up-sale, add-on, or stand-alone purchase for clients. There are several simple ways that you can encourage this:
- Create a cozy holiday display with lights, wrapped boxes, and a sign that says “Record the Sound of the Season.”
- Offer gift-wrapping options or small keepsake boxes for ready-to-gift moments.
- Bundle Santa with a Heartbeat Buck (Reindeer!), ornaments, ultrasound frames, etc.
- Encourage social media videos of families pressing Santa’s belly to hear baby’s heartbeat or a message from a loved one.
These real, emotional reactions are what drive sales — and connections.
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