Festive Ideas to Make Your Ultrasound Business Stand Out for Valentine’s Dayby Elizabeth MacDonald
The “holidays” may be behind us, but one of the biggest days for your business is coming up! Valentine’s Day may seem like another day on the calendar, but couples celebrating a pregnancy tend to start Valentine’s Day on February 1st - and let it ride all the way throughout the month.
Pregnancy sparks excitement, love, and happiness within new parents’ hearts. You can use these emotions to dictate just what you want to do with your business for the month of February. This is a great time to promote new package offers, gift items, and photo opportunities. It’s also a wonderful time to market just how special it is to experience your ultrasound business.
Ideas to Stand Out for Valentine’s Day
Satisfy Chocolate Cravings
Make friends with your local bakery and have a beautiful tray of chocolate-covered strawberries, mini cupcakes, truffles, or other sweets on the counter as your customers enter. You will hit on the senses of smell and taste just before they experience seeing and hearing their precious baby. That’s four senses within minutes of one another… you’ll have happy clients.
Create a Love Board for Customers to Leave a Note About How Their Experiences Made Them Feel
A giant chalkboard will do the trick! Use pretty chalk paint markers to decorate your board and invite customers to leave a sweet note of how in love they are with their baby. You can include love quotes, too.
Decorate a Photo Wall
You can order a backdrop and pin it to the wall, or paint yourself a pretty chalk wall to decorate, but the idea is to give your clients a place to take a sweet picture that they will share on social media - ultimately, tagging your business! This is free marketing. Do not ever overlook this!
Offer Valentine’s Day Accessories for Your Heartbeat Keepsakes
Sell your keepsakes hard in February. You know just how wonderful it feels to capture a baby’s heartbeat for a family - and the bond that it strengthens within a family. This is the month of LOVE; every family takes home a heartbeat.
Add pink or red tutus or bow ties to your My Baby’s Heartbeat Bear Animals for the month of February. It seems small, but it will be a detail they pick up on and mention to friends and in their picture comments on social media.
Bring in a Photographer to Capture a Couple or Family Pictures After the Appointment
You can find a student photographer or a new local photographer to capture 2-3 pictures for your customers. These can be as simple or elaborate as you can dream up.