You can work on your personal resolutions alongside of your boutique's resolutions this year. Use that winning personality and creativity to build relationships and better your business. Getting to know your clients is important to create a trusting and positive relationship, but also to increase your bottom line. It can take trial and error to find what works well for your business, but there are a few things that you can do to start working toward happier clients and exceptional reviews in 2023. 

(photo credit: New Life Ultrasound)

3 Ways You Can Learn What Your Clients Want in 2023

#1 Ask Them

When a client schedules an appointment, consider sending them a text message or email with a link to a short questionnaire. This can be done with their regular paperwork ahead of time, too.

You can include questions such as: 

Will family be attending the ultrasound with you? If so, who?

Do you have any requests for your ultrasound tech?

Can we enhance your appointment by including a gender reveal celebration?

Enjoy shopping for your ultrasound keepsakes early with our online catalog (inclue your link to the My Baby's Heartbeat Bear Catalog).

#2 Offer More Options

From a photo opportunity to a boutique setup of pregnancy keepsakes, giving your clients more than a quick appointment will increase your word-of-mouth marketing two-fold, easily. You can include video options for gender reveals, in-house parties, special recordings, and big sibling gifts, too. Take note each month on your highest sellers so you invest properly each season.

#3 Host Events

Consider renting your space out to birth educators, or host pregnancy information sessions once a month. You can leave out registration sheets or send out newsletters monthly for clients to sign-up. These sessions bring potential new business in your doors, as well as provide a second (or third) opportunity for your clients to shop and bond with your business. While new moms are attending, you'll be able to chat and learn about the latest trends and expectations in the pregnancy world.